Positive Market Indicators for the Rotorcraft Business
Over-exuberance in an up-cycle is common and can be expensive. How many times have we heard phrases such as “this time it’s different” or “we are entering a super-cycle” … decision making at that point is clearly difficult and the cost of getting it wrong potentially very high.
The reverse also applies. In a protracted downturn companies may become focused on having to “fire-fight” numerous micro issues at a business level ranging from cash-flow to staffing (or even managing the impact of a major pandemic.) Losing sight of the macro picture is easy to do and furthermore it can become easy to miss key inflection points and to think that business “will never recover.”
We think we are at a key inflection point in this crisis.
The macroeconomic data, news flow, and flight data are all turning in favour of a demand-side recovery.
Year-on-Year Flight Volume for Offshore Crew Change S-92, AW189, H175 and AW139 aircraft, 2020 vs 2019.