“How should we measure demand in our industry? We need a new approach.”

— Senior Manager, Leading OEM

Offshore helicopters - a multi-billion dollar industry where individual assets costing as much as tens of $millions each are put to work in some of the harshest and technically-demanding environments. Like many other offshore industries, it is cyclical and offers potential for both high reward and risk. The last decade has seen the industry test the limits of both the highs and the lows of cyclical trends. Despite the capital that has been put to work, detailed insight on activity has been scant and considerable uncertainty has surrounded the market. Now, the market is recovering and investment is returning - it’s time for a new approach.